Product Design: Kano Model
Product Design: Kano Model

There are 3 main qualities that make a great product, according to the Kano model. Each of these 3 qualities speaks to a distinct response we can observe in users to the way a product behaves. If one of these qualities is neglected in the product development process, then we risk creating a lack-luster offering which is not likely to be competitive or profitable.

Created by Dr. Noriaki Kano in 1984, a professor of quality management at the Tokyo University of Science, the Kano model suggests that there is a way to map out the investment put into product features & functionality against measures of customer satisfaction. …


Esther Nitafan

Design Generalist from Melbourne

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