Product Design: Kano Model
Product Design: Kano Model

There are 3 main qualities that make a great product, according to the Kano model. Each of these 3 qualities speaks to a distinct response we can observe in users to the way a product behaves. If one of these qualities is neglected in the product development process, then we risk creating a lack-luster offering which is not likely to be competitive or profitable.

Created by Dr. Noriaki Kano in 1984, a professor of quality management at the Tokyo University of Science, the Kano model suggests that there is a way to map out the investment put into product features & functionality against measures of customer satisfaction. …

You may have noticed a few updates to

Since its inception in late 2018, Fresh Equities has been on a mission to make participating in capital raises simple— disrupting what has long been a manual and offline process. With the Fresh Equities platform, we are in a unique position to be able to provide our audience visibility over all live ASX listed capital raises, and enable sophisticated investors to bid into offers with their existing brokerage accounts.

We’ve updated the design of the homepage for easier navigation, offering quick access to the relevant information and updates to help you be informed on the latest investment opportunities. …

How to define where your customers sit on a vast scale of motivations.

The problem with user personas alone is that they are often times simply a description of the top-of-the-bell-curve average person, identified from a lineup of assumptions. Not all of your users will resonate with the sentiments of the average person. So this begs the question:

How can you be confident that your personas embody your entire user audience?

A persona description often goes something like this:

Image for post
Image for post

You could create an infinite number of combinations of these personas, or stop when you reach a point where the personas you’ve created satisfy the average person from each group you’ve chosen to split your audience into. …

Image for post
Image for post

I remember flipping through well crafted images, trying to emulate some of the drawing styles I’d see in comics and manga books as a kid. It’s only natural that I extend a big thanks to the graphic novel section at my public library for not only providing me hours of entertainment, but in helping me and so many children growing up to develop a sense of creativity and wonder. After a long hiatus from graphic novels, I decided to return through my interest in the animated series The Avatar: The Last Airbender. I was stoked to find out that there was an extended story by the same writers of the show available as a graphic novel, published by Dark Horse Comics. …


Esther Nitafan

Design Generalist from Melbourne

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store