There are 3 main qualities that make a great product, according to the Kano model. Each of these 3 qualities speaks to a distinct response we can observe in users to the way a product behaves. …

How to define where your customers sit on a vast scale of motivations. — The problem with user personas alone is that they are often times simply a description of the top-of-the-bell-curve average person, identified from a lineup of assumptions. Not all of your users will resonate with the sentiments of the average person. So this begs the question: How can you be confident…